Connect with installers who choose you by verifying purchases and installs via receipts, trade invoices, delivery notes, or serial/QR scans, creating data for targeted retention.
Combine distributor data feeds with installer verification to reveal pull-through by branch and region. Target incentives, attribute uplift, and reward the branches driving growth.
Protect margin with tier status, experiential rewards like events and hospitality, training, and equipment, making installer choice less dependent on price and availability.
Customised programme within one platform for installers, distributors, and teams. Drive repeat purchase, improve basket visibility, and see which products perform best.
Capture who bought what and when it was installed to create a closed loop between channel sales and real-world usage.
Run gamification, leaderboards, tiers and time-bound points multipliers to accelerate priority SKUs, training, and repeat purchase without relying on blanket discounts.
Build long-term loyalty by rewarding repeat purchase and increasing wallet share over time with clear status progression.
Start with simple file feeds, add APIs later, and unify multiple sources so loyalty runs reliably at scale
Propello Cloud supports incentives for installers, trade customers, distributors, and sales teams, driving pull-through with coordinated, performance-linked rewards.
Protect margin and reputation with fraud controls and privacy-first programme design built for installer and channel data.
Here, you will find answers to some common questions regarding our manufacturer loyalty programmes.
Manufacturers sell through distribution, but trade customers influence what gets chosen and used. Propello connects loyalty activity to verified purchases and installs across non-owned channels, then rewards the behaviours that drive pull-through. This lets you run trade customer, distributor/branch, and internal sales incentives in one programme, without changing how products are bought through the channel.
Trade customers can join via QR codes on packaging, links from distributor invoices or emails, or simple web sign-up. Invite them by SMS or email using secure magic links for instant access. Propello can support launch and early engagement to drive awareness from day one. Members earn through verified purchases and installs, then redeem rewards without complex onboarding.
You can reward verified spend, plus actions that build engagement between purchases. Common examples include training or CPD completion, new product trials, referrals, and campaign participation. This keeps installers engaged year-round and also supports launches and product education.
Reward economics are configurable, including earn rates, caps, tier multipliers, and time-bound boosts to drive uplift without permanently increasing cost. You can prioritise margin-friendly SKUs and use tier benefits to reward loyalty efficiently. Reporting compares reward cost against verified activity and programme outcomes, helping you evidence incremental performance and protect margin as you scale.
No. Many programmes start without distributor POS integration. Propello can ingest data via scheduled CSV uploads or API feeds from wholesalers, ERPs, and CRMs, and you can add deeper integrations over time. You can also import historical sales so members don’t feel they’re starting from zero at launch, while giving your team immediate insight from day one.
Propello Cloud is built for verified claims and privacy-first data handling. Automated checks flag suspicious claims using validation and anomaly monitoring, with limits and reviews only when needed. GDPR-ready consent and retention controls support compliant marketing. We also support the operational side, including data processing agreements with partners and clear governance as programmes grow.
Explore the platform’s scalability, features and customisation options and get answers to your unique questions.
