Customer Loyalty Analytics

Advanced Loyalty Analytics for Enterprise Teams

Propello Cloud helps you identify your most valuable customers, deliver personalised rewards and prove programme ROI, with real-time analytics tracking member activity, redemptions, retention and revenue impact.

Trusted by leading enterprise brands:

Lebara Turns Loyalty Data Into Smarter Decisions

CUSTOMER-FIRST SIM ONLY MOBILE NETWORK REWARD PROGRAMME
New_Logo_Lebara 1 "Propello provides us with data insights on our most engaged offers, which helps us to build a unique member rewards experience and informs incentives we employ to maintain high levels of customer retention” Dominic Emery, Commercial Product Manager, Lebara

What are the Benefits of Propello Cloud's Loyalty Programme Analytics

Personalise Loyalty that Drives Retention and LTV.

Personalise Loyalty that Drives Repeat Purchases

See how members join, activate, and engage in real time. Use those patterns to build audiences and personalise rewards and experiences that feel relevant. When loyalty feels personal, customers come back more often and your incentive budget works harder.

Spot Drop-off Before it Becomes Churn

Track the moments customers disengage, like stalled onboarding, declining activity, or low redemption. Use those signals to adjust campaigns and rewards before churn sets in. Fixing the leaks early keeps your programme healthier and retention stronger.

Prove The Business Impact Of Loyalty

Connect loyalty activity with CRM, affiliate, and revenue data to see the full picture of customer value. Understand what loyalty is costing and returning across rewards, audiences, and partners. With joined-up data, you can target more precisely, reduce wasted incentives, and optimise faster.

Unlock Smarter Decisions With Connected Data

Connect loyalty activity with CRM, affiliate, and revenue data to see the full picture of customer value. Understand what loyalty is costing and returning across rewards, audiences, and partners. With joined-up data, you can target more precisely, reduce wasted incentives, and optimise faster.

how it works

Every Metric That Matters In One Place

From member activation and reward redemption to retention rates and revenue impact.

Reporting Dashboards

See Loyalty Performance in Real Time

Propello’s reporting dashboards give you a live view of how your programme is performing. Track the metrics that matter, spot changes early, and share a single view the whole team can work from.

Loyalty Campaign Analytics

Identify the Campaigns
Driving ROI

Measure participation, redemptions, and performance by the audience to see what drives incremental value. That makes it easier to scale the campaigns that work and retire the ones that don’t.

Customer & Member Analytics

Identify Your Most Valuable Customers

Understand member behaviour at the individual level, from activity and engagement through to value over time. Use that view to find high-value customers, spot risk early and refine segments for campaigns and reporting.

Fraud Centre & Reporting

Clear Insight into Every Fraud Signal

Propello’s Fraud Centre gives you monitoring and controls in one place. Spot unusual activity, respond quickly and keep the programme running smoothly without adding friction to the loyalty experience.

Third Party Data Integrations

Create a Connect Loyalty Data to CRM, Affiliate and BI Tools

Bring loyalty insights together with the systems you already rely on. Connect Propello data to CRM, affiliate platforms, and reporting tools to build a complete view of customer value and performance across channels.

FAQs

Here, you will find answers to some common questions regarding our customer loyalty analytics and reportig.

Most teams start with core dashboards, then add deeper reporting as data connections and programme needs grow. We’ll align early on the KPIs, owners, and reporting cadence your stakeholders expect.

Yes. We can support exports and data feeds that fit your existing reporting workflows, including your BI tools, where required.

Analytics is designed for shared use across the loyalty team. Access is managed through admin permissions and role-based controls.

Propello positions the platform as compliant and secure, with a 24/7 Security Operations Centre monitoring for threats. It also references alignment to GDPR and ISO 27001 frameworks, alongside regular testing.

 

Propello Cloud integrates with leading anti-fraud vendor, SEON, plus regular penetration testing and alignment to ISO 27001 practices.

Attract & Retain More Customers With Our Reward Loyalty Programme

Start your customised Propello Cloud journey today

Explore the platform’s scalability, features and customisation options and get answers to your unique questions.

Request a demo >