Tiered Loyalty Programmes

Turn Repeat Customers into VIPs with Tiered Loyalty

Propello Cloud accelerates repeat revenue and CLV with white-label, no-code tiered loyalty programmes. Show members their progress, and keep every tier worth climbing.

Trusted by leading enterprise brands:

Why Teams Choose Propello

End-to-End Support That Keeps It Performing Image
Personalised Rewards Engine & Bespoke Offers Image
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What are the Benefits of Propello Cloud's Tiered Loyalty Programme ?

Build Momentum Towards Higher Engagement & Spend.

Move More Customers into VIP Behaviour

Use clear tier progression to encourage higher frequency and spend, then reward your best customers with benefits worth earning.

Smarter Reward Economics

Balance generosity and margin by controlling how fast members progress and what they unlock at each tier.

Personalise with Confidence

Segment customers by tier and behaviour so each group gets rewards and messaging that match their value and intent.

Repeatable engagement cycles

Create predictable reasons to return through time-bound status, requalification, and increasingly valuable perks.

How it Works

Turn Tier Strategy into Measurable Growth

Propello combines tier rules, rewards, and real-time personalisation in one platform. Offer benefits customers want, trigger the right rewards at the right time, and optimise performance with live insights.

TIER MANAGEMENT

Increase Engagement With Smart Tier Management

Define how customers earn, upgrade, and keep their status with flexible tier rules, richer rewards, and VIP benefits.

Behaviour-based reward engine

Reward High-Value Customer Behaviour to Encourage Retention

AI-driven personalisation ties rewards to each member’s tier, spend patterns, and real-time behaviour.

Gamification + TIERS

Encourage Progression With Gamified Rewards

Gamification mechanics encourage members to unlock new tiers through challenges, milestones, and interactive reward experiences.

POINTS + TIERS

Accelerate Tier Progression With Points

Points-based tier progression rewards customers for purchases and engagement, helping them move through tiers faster.

Real Time Insights

Optimise Tier Performance

Track what drives engagement and refine your programme while it’s running.

Tiered Loyalty Programmes Trusted Across B2B and B2C Industries

Retail

Ecommerce

Travel

Subscription & Membership-based

Financial Services

Health & Fitness

Increase Your Revenue with a Strong
Referral Channel

See how companies like yours built profitable referral channels with Propello:

Sport club reward programme
JD Gyms “Using Propello has unlocked huge value for our members, with Premium Plus+ membership subscriptions having reached an all-time high.”
Visit live programme >

6,700%

ROI

5,700%

Increase in Premium membership activated

20K

Referrals into JD group

£123

Average saving per member per year

Discover More at Propello

Elevate customer loyalty with our versatile programmes. From points to tier-based reward schemes, each solution is designed to engage and retain customers, helping you build lasting connections and drive growth.

Earn & Burn

From Points to Perks:
Earn & Burn!

Boost customer loyalty by turning interactions into rewards. Customers earn points for purchases and activities, redeemable for exclusive perks and discounts. This incentivises engagement and drives repeat business, benefiting both your brand and your customers.

Deploy campaigns Packed with features

Perk Reward

Instant Gratification:
Perks That Delight

Boost customer loyalty by turning interactions into rewards. Customers earn points for purchases and activities, redeemable for exclusive perks and discounts. This incentivizes engagement and drives repeat business, benefiting both your brand and your customers.

Deploy campaigns Packed with features

Referral Marketing

Turn Customers into Advocates

Harness the power of word-of-mouth with built-in referral programs. Reward customers for sharing your brand with friends, family, or colleagues — driving new acquisition while strengthening loyalty. With simple tracking and seamless reward delivery, referrals create a cycle of growth that’s cost-effective and highly trusted.

Deploy campaigns Packed with features

Partner Marketing

Expand Reach, Share Rewards

Grow faster by connecting with a network of trusted brands. Partner Marketing lets you plug into collaborative reward campaigns, giving customers access to perks beyond your own catalogue. Whether through high-street names or hand-picked partners, this model boosts brand exposure, drives engagement, and delivers added value that keeps customers coming back.

Deploy campaigns Packed with features

FAQs

Here, you will find answers to some common questions regarding our gamification programmes.

Our platform lets you define tier thresholds, earning rules, and VIP perks in one place, then automate upgrades, requalification, and status benefits. Customers always have something to unlock, something to keep, and a reason to return.

Clear dashboards surface high spenders and repeat purchasers so you can target VIP treatment confidently. Track progression, churn, and redemption by tier, segment, and cohort, then refine thresholds and rewards using real-time performance insights.

Yes. You can layer tiers alongside points and other programmes to control the pace of earning and unlocking rewards. Use multipliers, accelerated earn rates, and tier-based perks to motivate higher engagement and spend without changing the core programme.

AI-driven personalisation tailors rewards to each member’s tier, lifecycle stage, spend patterns, and real-time behaviour. Trigger contextual offers based on intent, learn which rewards drive redemptions, and keep every tier feeling relevant and worth pursuing.

Run targeted campaigns using transaction data and tier proximity. Trigger offers when members are close to the next tier, use spend thresholds to lift basket value, and promote tier-based bundles, add-ons, and upgrades that increase purchase frequency and revenue.

 

Start your customised Propello Cloud journey today

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