Find answers to the most common questions about Propello Cloud, what it is, who it's for, and how it helps businesses reduce churn, improve retention, and grow customer lifetime value.
Whether you’re evaluating Propello Cloud for the first time or looking to better understand what the platform can do, this guide covers the questions we hear most from marketing, retention, and CX teams. From core platform capabilities to deployment, integrations, and commercial model, everything you need to make an informed decision is here.
Propello Cloud is a SaaS loyalty engine that helps brands build customer loyalty programmes to increase retention, reduce churn, and grow customer lifetime value. Built for mid-market and enterprise businesses, it enables companies to launch white-label loyalty, turning passive customer relationships into active ones that generate revenue.
Propello Cloud manages the end-to-end delivery of loyalty programmes, giving brands everything they need to engage customers, reduce churn, grow customer lifetime value, and influence customer behaviour without having to build the infrastructure themselves.
At its core is a rules-based loyalty engine that responds to customer actions in real time. Marketers define the conditions — a renewal, a spend threshold, a birthday, or a referral — and the engine automatically evaluates eligibility and issues the appropriate reward. It manages programme logic, triggers, tier structures, personalisation, and gamification mechanics, handling the full complexity of running a loyalty programme so internal teams don’t have to.
Propello Cloud is built for mid-market and enterprise teams that need a proven loyalty programme but don’t have the resources or infrastructure to build one in-house. It’s particularly suited to marketing, retention, and CX leaders in recurring-revenue businesses who need fast time-to-launch, a managed delivery partner, and a platform that scales without heavy internal investment.
Propello Cloud is designed for businesses that struggle to keep customers engaged between natural touchpoints, where silence breeds churn and discounting erodes margin. It removes the complexity and cost of building loyalty infrastructure in-house, giving teams a proven, ready-to-deploy platform with the rewards network, personalisation tools, and programme logic already in place.
Propello Cloud is a loyalty platform. Rewards are a powerful feature within it, but the platform does far more: managing programme logic, tiered structures, gamification, personalisation, and customer engagement across the full lifecycle.
Propello Cloud improves customer retention by creating structured, personalised reasons for customers to stay engaged well before renewal moments. Through tiered programme structures, gamification mechanics, and a pre-built partner reward network, customers develop habitual engagement rather than a transactional relationship with the brand.
Propello Cloud reduces churn by intervening before customers disengage, lapse, or cancel. Automated behavioural triggers monitor activity in real time and respond to risk signals by issuing personalised incentives, re-engagement offers, or milestone rewards. Built-in analytics give teams the insight to act before attrition takes hold.
Most loyalty platforms activate at the point of purchase and go quiet in between. Propello Cloud’s loyalty engine fills that silence by combining a pre-built partner reward network, no-code programme configuration, omnichannel delivery, AI-driven personalisation and a done-with-you managed service in a single platform. With Propello Cloud, brands get the technology, reward content, and strategic support.
Yes. Propello Cloud is built for mid-market and enterprise brands that need a scalable, secure, and fully managed loyalty platform without building one in-house. It is GDPR-compliant, includes fraud detection, supports flexible deployment across mobile apps, web portals, and headless APIs, and comes with dedicated onboarding, programme design, and ongoing customer success support.
The Propello Cloud platform is actively used across telecoms, insurance, memberships and subscriptions, health and fitness, B2B and trade, and manufacturing.
Each sector benefits differently from Propello Cloud’s core loyalty engine. Telecoms use it to reduce contract churn, insurers to reward renewals and safe behaviour, membership organisations to drive ongoing engagement, and B2B brands to build channel and trade loyalty.
Yes. Propello Cloud supports brands across the UK, Europe, and North America, with multi-currency point conversion, locally relevant rewards, and white-label deployment. Each market carries its own branded experience. Omnichannel delivery across mobile, web, and headless APIs means programmes scale across regions without separate builds for each market.
Yes. Propello Cloud is designed to support both B2C and B2B loyalty programmes, with the flexibility to serve very different engagement models on the same platform. B2C brands use Propello Cloud to reward end customers.
B2B brands use Propello Cloud’s platform to reward trade partners, distributors, installers, and channel accounts, giving manufacturers and wholesalers a structured way to build loyalty with the businesses they supply, incentivise repeat orders, and consolidate spend away from competitors.
Yes. Propello Cloud is fully white-label, meaning your customers interact entirely with your brand, your name, your identity, and your programme. Propello Cloud operates invisibly in the background, giving you a market-ready loyalty platform.
Yes. Every customer-facing touchpoint is configurable to your brand identity across your mobile app, web portal, emails, and push notifications, with no visible trace of Propello Cloud. Multi-brand and multi-region deployments can each carry their own distinct identity, all running on the same platform infrastructure.
Yes. Propello Cloud is built API-first, with REST APIs covering all core functions – user enrolment, transaction recording, points management, and reward issuance – alongside webhooks for event-driven communication with your existing platforms.
Full integration is not a prerequisite for launch; programmes can go live using manual data imports or receipt scanning, with deeper integrations added when IT resource allows.
Yes. Propello Cloud connects with the systems enterprise teams already use, including CRM platforms, mobile apps, websites, billing systems, and marketing automation tools. Single sign-on support means customers access the loyalty portal using existing credentials, and full API documentation with dedicated developer support is provided to streamline the process.
Propello Cloud supports a wide range of loyalty programme types: points-based, tiered, perks, referral, and partner rewards. Crucially, these can be combined within a single programme. Most loyalty platforms specialise in one model. The flexibility of Propello Cloud’s loyalty engine allows brands to layer multiple mechanics together instead of stitching together separate tools.
Yes. Propello Cloud’s loyalty engine handles the full points lifecycle — accumulation, balance tracking, redemption, expiry policies, and fraud detection. Points can be converted to currency, exchanged for rewards from the partner network, or used against a configurable catalogue, with brands controlling the earn-and-burn rules throughout.
Yes. Propello Cloud supports fully configurable tier structures where customers progress based on spend, engagement, or any custom behaviour. Tier upgrades are automated — when a customer meets the defined threshold, the platform advances them and unlocks the corresponding benefits without manual intervention.
Yes. Partner-funded rewards are a core part of Propello Cloud’s loyalty ecosystem, with the commercial cost borne by the partner rather than the brand. High-perceived-value rewards are delivered without margin erosion, and brands can add their own partner relationships alongside the existing network with full performance tracking for each offer.
Yes. Propello Cloud’s pre-built partner reward network gives brands immediate access to a broad catalogue of perks across shopping, travel, entertainment, and more without needing to source or manage merchant relationships independently. Perks can be made available to all members or targeted by segment, tier, or behaviour, turning the programme into an always-on source of perceived value between natural customer touchpoints.
Yes. Propello Cloud includes a referral module out of the box, enabling brands to turn existing customers into acquisition channels. The platform generates unique referral links or codes for each member and tracks conversions across web, mobile, and social channels. It also automatically issues dual-sided rewards to incentivise both referrers and new customers after completing qualifying actions.
Businesses can offer a wide range of rewards through Propello Cloud, from points redeemable against a configurable catalogue to cashback, gift cards, discount vouchers, and exclusive third-party perks. The reward catalogue updates dynamically, meaning customers always have fresh offers to engage with without the burden falling on the brand’s marketing team.
Yes. Rather than requiring brands to source and manage merchant relationships independently, Propello Cloud provides a pre-built partner network from day one, with the cost of rewards borne by the partner rather than the brand.
Brands can supplement this with their own partner relationships, and Propello Cloud tracks performance and fulfilment for every offer across the full catalogue.
Yes. Propello Cloud’s loyalty engine is built to accommodate rewards from multiple sources within the same programmes. Brands can bring their own rewards and slot them directly into the loyalty engine alongside Propello Cloud’s pre-built partner network.
This means a programme can combine a brand’s own offers, exclusive partner deals, and third-party rewards in one place, giving customers a richer and more relevant catalogue without being limited to a single source.
Yes. Propello Cloud integrates with Awin, one of the world’s largest affiliate networks, unlocking access to over 3,000 additional partner brands that can be configured to match a client’s specific audience. When a member purchases or redeems an offer through an affiliate partner, the brand earns commission — meaning the rewards programme generates its own revenue stream rather than being a pure cost centre. It is one of the features that makes Propello Cloud’s partner model genuinely commercially distinctive.
Propello Cloud is designed for fast time-to-market. Brands can deploy a fully branded loyalty programme in days or weeks rather than the months typically associated with building or configuring enterprise loyalty infrastructure.
Yes. Propello Cloud’s no-code configuration means marketing and CX teams can set up programme logic, reward rules, triggers, and conditions without engineering resource. The platform is built so that the loyalty programmes can run without clients needing developers.
Propello Cloud’s onboarding process includes programme design support, technical setup guidance, and a structured launch plan, giving teams the expertise and hands-on assistance needed to go live confidently and quickly, regardless of their internal loyalty experience.
Yes. Beyond launch, Propello Cloud provides ongoing programme management support through dedicated customer success. This covers day-to-day platform management, reward catalogue updates, and partner offer management. Management services also track key metrics on real-time dashboards, e.g., activation rates, redemptions, engagement, and churn. Teams will always have visibility of how their programme is performing.
Yes. Propello Cloud’s built-in analytics give teams the data to continuously improve programme performance, identifying which rewards drive the most engagement, where customers are dropping off, and which trigger points are most effective at preventing churn.
This insight, combined with ongoing customer success support, means programmes can be refined over time rather than set and forgotten.
Yes. Propello Cloud is fully GDPR-compliant and aligned to ISO 27001 security standards, covering both EU and UK data protection requirements. As a SaaS platform, Propello Cloud shoulders the compliance infrastructure that brands would otherwise need to build and maintain themselves.
Propello Cloud includes built-in fraud detection algorithms and integration with specialist anti-fraud vendors. Velocity limits restrict how quickly points can be earned through certain actions, and anomaly detection flags unusual account behaviour for review before it affects programme integrity or commercial outcomes.
Propello Cloud is priced based on the scope of the programme, the scale of deployment, and the features required rather than a fixed off-the-shelf rate. As an enterprise and mid-market platform, pricing is tailored to each client’s needs. The best way to get an accurate figure is to speak with Propello Cloud’s team directly, who can scope a solution and provide a proposal based on your specific requirements.
Propello Cloud pricing covers the full loyalty platform. Depending on the agreed scope, this typically includes reward logic; white-label programme configuration; access to the pre-built partner reward network; omnichannel delivery across app, web, and API; analytics dashboards; and done-with-you onboarding and customer success support as standard — with no separate charges for integrations, reward content, or managed services.
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