Propello Cloud Customer Loyalty Blog

15 Membership Trends for Engagement, Acquisition & Retention in 2026

Explore these latest membership trends shaping the way organisations engage, retain and acquire members.

Launching Win Back Campaigns: How to Reactivate Lost Customers

Discover how effective win-back campaigns can re-engage lapsed customers, boost retention, and increase revenue with proven strategies and best practices.

How to Plan and Build an Insurance Referral Programme

Find out how to plan, design, advertise, implement and optimise your insurance referral programme for successful customer acquisition and referral marketing.

Why Emotional Loyalty Beats Transactional Loyalty

Think of the last time you paid more at a favourite shop when a cheaper option existed or recommended a brand to a friend unprompted. That is emotional loyalty at work. Points and discounts can acquire customers. Emotional loyalty is what keeps them.

How Are the Biggest Brands Rewarding Customer Loyalty?

Explore how top brands like Starbucks, Amazon, and Uber are rewarding customer loyalty. Boost retention, spending, and brand advocates - Learn more here.

Loyalty Programme Analytics: Turning Insights into Action

Discover the power of loyalty program analytics. Learn how to use loyalty program data to drive customer engagement and retention.

4 Key Strategies for Building Customer Loyalty in Telecoms Industry

Get a glimpse into the future of customer loyalty in the telecommunication industry and secrets behind successful telecoms customer retention schemes.

How Do Strategic Partnerships in Insurance Boost Renewal Rates?

Learn why strategic partnerships in insurance are key to retention, customer experience, and growth in a competitive market.

Why A Tiered Loyalty Program Drives Better Results

Tiered loyalty programmes are multi-layered reward systems that offer progressively valuable incentives as customers meet spend or engagement thresholds. They outperform simpler alternatives by combining status psychology, data-driven personalisation, and compounding customer lifetime value.