Propello Cloud Customer Loyalty Blog

How to Build Customer Loyalty in the Insurance Industry: An 8-Step Guide

Here, we discuss how to build customer loyalty in the insurance industry including the retention strategies that providers must adopt to thrive.

Top Referral Marketing Statistics

Referral marketing statistics for 2026. What referred customers are worth and why they stay longer.

Analysis: 6 Different Types of Loyalty

The six different types of customer loyalty are: emotional loyalty, advocacy loyalty, transactional loyalty, social loyalty, engagement loyalty, and behavioural loyalty. Each type reflects a different reason why customers return to a brand. Understanding the distinction helps marketers design programmes that move customers beyond repeat purchases and into genuine, lasting commitment.

4 Key Strategies for Building Customer Loyalty in Telecoms

Get a glimpse into the future of customer loyalty in the telecommunication industry and secrets behind successful telecoms customer retention schemes.

13 Proven Tactics for Building a Successful Membership Engagement Strategy

We've compiled a list of 13 tactics to help formulate your membership engagement strategy. We'll help you turn those passive observers into active contributors who see your organisation as crucial to their professional success.

How Do Strategic Partnerships in Insurance Boost Renewal Rates?

Learn why strategic partnerships in insurance are key to retention, customer experience, and growth in a competitive market.

Why A Tiered Loyalty Program Drives Better Results

Tiered loyalty programmes are multi-layered reward systems that offer progressively valuable incentives as customers meet spend or engagement thresholds. They outperform simpler alternatives by combining status psychology, data-driven personalisation, and compounding customer lifetime value.

How Brands Use FOMO Marketing to Influence Buying Decisions

Learn how to use FOMO marketing to influence buying decisions and consumer behaviour. Discover the psychology behind FOMO and use it to your advantage.

Why Emotional Loyalty Beats Transactional Loyalty

Think of the last time you paid more at a favourite shop when a cheaper option existed or recommended a brand to a friend unprompted. That is emotional loyalty at work. Points and discounts can acquire customers. Emotional loyalty is what keeps them.