Gym Loyalty & Reward Programmes

Make Gym Members
Your Brand Champions

Keep members coming back with rewards that work at scale. Our platform helps enterprise-level gyms, health and fitness clubs improve member retention.

Innovative Reward Programmes Shaping
The Future of Loyalty in Health & Fitness

See how leading health and fitness clubs retain members in new ways with Propello:

GYM REWARD PROGRAMME
JD-Gyms-logo “Using Propello has unlocked huge value for our members, with Premium Plus+ membership subscriptions having reached an all-time"
Visit the live programme

Drive higher member retention

Reduce seasonal
drop-offs

Develop member
communities

Stand out from
competitors

Challenges Of Health & Fitness Clubs

Each Year The Average Gym Loses 50% of its Members

We recognise for businesses in the health and fitness sector retention remains the main hurdle. However, other challenges include:

Our Loyalty Programmes Keep Members Coming Back Year After Year

20% More Members of Health & Fitness Clubs
Stay When They Feel Part of a Community

Active Member Community

Increased Referrals

Extended Memberships

Year-Round Engagement

Your Health & Fitness Reward Programme in Action

Pre-Enabled Reward Catalogue Image
Seamless Mobile-First Experiences Image
CMI & API Based Reward Engine Image
Complete Support & Management Image
PERFORMANCE DATA TRACKING & MANAGEMENT
Not sure where to start?

Get the Ultimate Guide
to Building Gym Loyalty Programmes

Rapid time-to-market

Launch Your Health & Fitness
Programme In Weeks, Not Months

Technical Support

There's no need to rely on your internal dev team or new hires. Our no-code solution comes with full technical support.

Marketing Support

We provide comprehensive marketing assistance to ensure your reward campaigns and promotions run smoothly and effectively.

Customer Service

Our dedicated customer success team provides dual support for both you and your end-user customers throughout the entire loyalty lifecycle.

Reward Active Members with Meaningful Benefits

Supplement discounts

Premium class priority

Wellness product discounts

Benefits linked to tiers

Cashback

Giveaways

Discounts

Digital vouchers

Promo codes

eGift

Credits

Exclusive Promotions

Gamification

Rewards That Keep Members Engaged

Every member's fitness journey is different. Create personalised rewards that recognise individual goals and celebrate progress at every step with real-time engagement.

Conditional rewards

Motivate and Incentivise Membership Renewals, Tier Upgrades or Lapsed Members

Reward member actions. Unlock higher tiers and secure renewals through strategic incentives.

Competitive Edge

Stand Out in the Crowded Health & Fitness Market

When facilities and prices match competitors, value-added rewards make the difference. Strengthen your proposition with benefits that enhance the member experience.

Member advocacy

Turn Active Members into
Brand Champions

Build a community of advocates through smart referral programmes. Use engagement insights to identify and reward members who help grow your community.

Member Insights

Measure Engagement and Target At-Risk Members

Show the real value of your loyalty programme and make smarter decisions about retention. See exactly how your member relationships are growing.

Let's Launch the Next Step in Your Fitness Community Story

AI & Automated Loyalty

Build hyper-relevant reward experiences & tailor offers based on in-depth data, such as past redemptions.

Secure

We adhere to GDPR & ISO 27001 frameworks, conducting regular breach tests.

Flexible

Adapt to the expectations of modern members your way using a flexible platform & service.

Scalable

Easily scale to accommodate new accounts, rewards, and business units.

PERFORMANCE DATA TRACKING & MANAGEMENT
Not sure where to start?

Get the Ultimate Guide to
Building Gym Loyalty Programmes

Discover Other Propello Programmes that
Boost Your Revenue Growth

Earn & Burn
Programmes

Deliver immediate value and
reward your most valuable customers.

Tiered Loyalty
Programmes

Reward high-engagement customers with high-value incentives.

Partner Marketing
Platform

Use our partner network rewards or plug in your partner offers to enhance customer value.

Attract & Retain More Members with our Health & Fitness Reward Programmes

Start your customised Propello Cloud journey today

Explore the platform’s scalability, features and customisation options and get answers to your unique questions.

Request a demo >