Gamified Loyalty Programme

The Smartest Play For Higher Engagement, Loyalty & Revenue

Make every interaction feel rewarding, drive higher-value behaviours and long-term loyalty.

Trusted by leading enterprise brands:

Why Propello Gamification Works in Loyalty Programmes

Drives Repeat Engagement

Gamified mechanics encourage customers to return more often by creating anticipation, momentum and clear incentives for ongoing participation.

Supports Revenue Growth

Encourage higher spend, increased purchase frequency and faster conversion through targeted gamified campaigns and spend-based incentives.

Shapes High-Value Customer Behaviour

Encourage customers towards high-value actions like repeat purchases, referrals and tier progress through structured goals, campaigns and rewards.

Improves Customer Retention

Progress, tiers and milestones create ongoing reasons to return, reducing drop-off after rewards and increasing customer lifetime value.

Propello Gamification capabilities

Drive Customer Engagement & Retention
with Propello's Gamified Loyalty

Configure, schedule, and refresh campaign mechanics to keep your gamified loyalty programme performing all year round.

Giveaways

Spin-to-Win

Prize Draws

Progress Challenges

Conditional Rewards

Points + Tiers Challenges

Seasonal Challenges

Unlockable Rewards

CAMPAIGN MANAGER

Campaign Manager Built For Speed And Control

launch gamified loyalty campaigns quickly. Flexible rules and controls let marketing teams move fast without development dependency.

CORE GAMIFICATION MECHANICS

Gamification Mechanics That Drive Repeat Behaviours

Use ready-to-launch game mechanics to spark instant engagement and encourage repeat participation.

ACTION-BASED CHALLENGES & CONDITIONAL REWARDS

Reward The Actions That Matter Most

Encourage customers to take high-value actions with clear “do X, and unlock Y” mechanics and conditional logic, designed to increase retention and Customer Lifetime Value

POINTS + TIERS

Points, Progress, And Tiered Status in One Clear Journey

Turn everyday actions into visible progress that motivates customers to stay engaged longer and spend more over time.

SEASONAL CAMPAIGNS

Seasonal Campaigns built for Demand Peaks

Keep your programme fresh with timely reasons to engage, return, and convert during high-intent moments throughout the year.

Why Teams Choose Propello

End-to-End Support That Keeps It Performing Image
Personalised Rewards Engine & Bespoke Offers Image
Pre-Enabled Reward Catalogue  Image

Gamified Loyalty for Every Sector

Retail & E-Commerce


Entertainment


Travel

Community
building brands

Subscription & Membership-based

High-emotional loyalty brands

Increase Your Revenue with a Strong
Referral Channel

See how companies like yours built profitable referral channels with Propello:

Sport club reward programme
JD Gyms “Using Propello has unlocked huge value for our members, with Premium Plus+ membership subscriptions having reached an all-time high.”
Visit live programme >

6,700%

ROI

5,700%

Increase in Premium membership activated

20K

Referrals into JD group

£123

Average saving per member per year

Discover More at Propello

Elevate customer loyalty with our versatile programmes. From points to tier-based reward schemes, each solution is designed to engage and retain customers, helping you build lasting connections and drive growth.

Earn & Burn

From Points to Perks:
Earn & Burn!

Boost customer loyalty by turning interactions into rewards. Customers earn points for purchases and activities, redeemable for exclusive perks and discounts. This incentivises engagement and drives repeat business, benefiting both your brand and your customers.

Deploy campaigns Packed with features

Perk Reward

Instant Gratification:
Perks That Delight

Boost customer loyalty by turning interactions into rewards. Customers earn points for purchases and activities, redeemable for exclusive perks and discounts. This incentivizes engagement and drives repeat business, benefiting both your brand and your customers.

Deploy campaigns Packed with features

Tiered Loyalty

Climb the Tiers, Unlock the Rewards

Motivate customers to stay engaged with a loyalty structure that grows with them. Tiered Loyalty programs reward commitment by unlocking bigger and better perks as customers move up the ladder. From exclusive discounts to premium experiences, this model builds long-term relationships, drives higher spend, and gives your best customers the recognition they deserve.

Deploy campaigns Packed with features

Referral Marketing

Turn Customers into Advocates

Harness the power of word-of-mouth with built-in referral programs. Reward customers for sharing your brand with friends, family, or colleagues — driving new acquisition while strengthening loyalty. With simple tracking and seamless reward delivery, referrals create a cycle of growth that’s cost-effective and highly trusted.

Deploy campaigns Packed with features

Partner Marketing

Expand Reach, Share Rewards

Grow faster by connecting with a network of trusted brands. Partner Marketing lets you plug into collaborative reward campaigns, giving customers access to perks beyond your own catalogue. Whether through high-street names or hand-picked partners, this model boosts brand exposure, drives engagement, and delivers added value that keeps customers coming back.

Deploy campaigns Packed with features

FAQs

Here, you will find answers to some common questions regarding our gamification programmes.

Our platform lets you launch progress bars, challenges, and unlockable rewards that show customers exactly what to do next. You can drive repeat engagement between purchases by tracking progress, setting milestones, and triggered rewards.

You can build progress-based challenges with dynamic bars and proximity messaging, run simple “Do X → Unlock Y” challenges for fast wins, and layer challenges into tier structures with multipliers and unlocks for aspirational VIP progression.

Beyond spend, we track and reward actions like profile completion, training, content engagement, app usage, referrals, and channel shifts. Using event feeds, custom schemas, and flexible rules, you can incentivise any behaviour tied to future value.

You can choose immediate or deferred rewards, vary incentives by tier or segment, and align cost to value with points, credit, fixed rewards, prize draws, or experiences. Time-bound campaigns create urgency without permanent programme changes.

Most teams can configure campaigns quickly using guided workflows, without lengthy internal projects. Integration options include API, Zapier, or custom feeds. Built-in fraud controls reduce abuse from day one, plus expert support for campaign design and optimisation.

 

Start your customised Propello Cloud journey today

Explore the platform’s scalability, features and customisation options and get answers to your unique questions.

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