Launch an engaging hybrid loyalty programme that combines points, tiers and premium benefits into one customer journey.
Trusted by leading enterprise brands:
A hybrid approach combining points, tiers, and exclusives keeps each customer engaged with rewards that resonate with them: everyday value, status, or recognition.
Hybrid programmes let you reward customers beyond purchases. Encourage habits that drive long-term value, like referrals, onboarding actions, and engagement.
Making loyalty feel premium and earned strengthens brand affinity, keeps customers engaged longer, and motivates progression toward higher tiers.
Offers more levers to control ROI and keep reward cost aligned with margin. Gate benefits by tier, set earn rates, and control how points convert into credit that customers can use.
Propello Cloud's Hybrid Programme brings together the best of points, tiers and gamification into one powerful, fully customisable loyalty solution, designed to engage your audience at every touchpoint.
Build points-based programmes that feed into status tiers. Customers will always know what to do next and what they’ll unlock.
Add a gamification layer that unlocks rewards, when customers take valuable actions, like renewing, referring, or reaching specified milestones.
Hybrid programmes need rewards people actually want. Propello Cloud gives you instant access to a global network of 1,000+ brand rewards so you don’t have to build a catalogue from scratch.
Layer in “membership-style” value using exclusivity to elevate brand perception without launching a separate programme.
Hybrid loyalty works best when you can iterate without lengthy rebuilds. Propello is built to adapt as your programme evolves.
See how companies like yours built profitable referral channels with Propello:
“Using Propello has unlocked huge value for our members, with Premium Plus+ membership subscriptions having reached an all-time high.”ROI
Increase in Premium membership activated
Referrals into JD group
Average saving per member per year
Elevate customer loyalty with our versatile programmes. From points to tier-based reward schemes, each solution is designed to engage and retain customers, helping you build lasting connections and drive growth.
Boost customer loyalty by turning interactions into rewards. Customers earn points for purchases and activities, redeemable for exclusive perks and discounts. This incentivises engagement and drives repeat business, benefiting both your brand and your customers.
Boost customer loyalty by turning interactions into rewards. Customers earn points for purchases and activities, redeemable for exclusive perks and discounts. This incentivizes engagement and drives repeat business, benefiting both your brand and your customers.
Motivate customers to stay engaged with a loyalty structure that grows with them. Tiered Loyalty programs reward commitment by unlocking bigger and better perks as customers move up the ladder. From exclusive discounts to premium experiences, this model builds long-term relationships, drives higher spend, and gives your best customers the recognition they deserve.
Harness the power of word-of-mouth with built-in referral programs. Reward customers for sharing your brand with friends, family, or colleagues — driving new acquisition while strengthening loyalty. With simple tracking and seamless reward delivery, referrals create a cycle of growth that’s cost-effective and highly trusted.
Grow faster by connecting with a network of trusted brands. Partner Marketing lets you plug into collaborative reward campaigns, giving customers access to perks beyond your own catalogue. Whether through high-street names or hand-picked partners, this model boosts brand exposure, drives engagement, and delivers added value that keeps customers coming back.
Here, you will find answers to some common questions regarding our hybrid loyalty programmes.
Propello lets you combine points, tiers, and premium exclusives into one joined-up customer journey. Customers earn and progress in a way they understand, while you use tier gates, earn rates, and benefits to increase retention and protect margin.
Points feed into clear tier progression with transparent rules, so customers always know what to do next and what they will unlock. Your team manages it in one platform with flexible logic that can be updated without lengthy rebuilds.
Yes. Set earning rules for key actions like referrals, onboarding steps, renewals, app engagement, and milestone completions. Use triggers and conditions to unlock rewards and benefits that encourage high-value habits, not just spend.
You can launch with a ready-made global catalogue of 1,000+ partner rewards, then mix in your own exclusive offers. Offer vouchers, cashback, discounts, prize draws, and experiences, and refresh content over time to keep engagement high.
Hybrid gives you more levers: gate benefits by tier, tune earn and redemption rates, and control how points convert into credit customers can use. Focus premium value on high-value customers, increase engagement, and keep reward cost aligned with margin.
Explore the platform’s scalability, features and customisation options and get answers to your unique questions.
