Propello Cloud Customer Loyalty Blog

Top 10 Benefits of Brand Partnerships

Here we explore our top ten benefits of brand partnerships. Business expansion has long been considered a result of traditional sales and marketing but these channels are no longer sufficient in today’s climate of changing customer views and habits. Concerns about how companies obtain, store, and use personal data; the rapid distribution of false information; […]

10 Best Practices for Creating a Partnership Marketing Strategy

This guide offers an in-depth look at partnership marketing strategy. You’ll learn what it is, why it matters, and how to build a strategy that actually delivers. Why Are Brand Partnerships So Effective for Growth? A good partner gives you access to a section of your target audience you haven’t reached yet, and the trust […]

Consumer Behaviour and Psychology In Buying Decisions

Explore how consumer behaviour and psychology influence buying decisions and how emotional triggers & rewards can boost engagement and long-term loyalty.

Fan Loyalty: Exploring How Sports Clubs Reward Fans

If you’re worried that your club isn’t doing enough to keep fans satisfied, you’re in the right place. This blog will discuss several proven techniques that sports clubs can use to drive fan loyalty and engagement. However, before we dive into the deep end and discuss the techniques that sports clubs can use to drive […]

How to Build Customer Loyalty in the Insurance Industry: 8 Step Guide

Here, we discuss how to build customer loyalty in the insurance industry including the retention strategies that providers must adopt to thrive.

How Are the Biggest Brands Rewarding Customer Loyalty?

Explore how top brands like Starbucks, Amazon, and Uber are rewarding customer loyalty. Boost retention, spending, and brand advocates - Learn more here.

The Complete Guide to Financial Services Loyalty Programs

Customer loyalty is the foundation of any successful business. This is even more true for businesses in the financial sector. Creative strategies like financial services loyalty programs make a difference for businesses looking to thrive in the industry. Technology continues to redefine the world of business, influencing financial service businesses and the products that they […]

Why Emotional Loyalty Beats Transactional Loyalty

While transactional loyalty focuses on short-term gain through points and discounts, emotional loyalty taps into something deeper. It’s the difference between customers who stay because they’re getting a good deal and those who stay because they genuinely connect with your brand. Building emotional connections with customers is essential for sustainable growth. We’ll explore why emotional […]

Customer Loyalty Trends: 12 Game-Changers for 2026

In this blog, we explore customer loyalty trends for 2026. What Does Today’s Loyalty Landscape Look Like? Loyalty is undergoing a fundamental shift as we continue through 2026. Our Loyalty Uncovered Report, an analysis of conversations with 100 enterprise brands, reveals a market in transition. Traditional loyalty approaches are changing to meet rapidly evolving consumer expectations. […]