Propello Cloud Customer Loyalty Blog

How to Build Customer Loyalty in Telecoms: 2026 Guide

Building customer loyalty in telecoms is one of the highest-ROI investments a provider can make — and one of the hardest to get right. With churn rates rising and switching easier than ever, telecoms that invest in structured loyalty strategies retain customers through price pressures, contract renewals, and competitor offers. This guide covers every driver […]

Top 10 Benefits of Brand Partnerships

Brand partnerships are strategic alliances between two or more businesses that combine resources, audiences, and expertise to create mutual value. They have become central to modern growth strategy precisely because traditional marketing channels are no longer enough. Consumer trust in advertising and brand content has eroded sharply. A recent PwC survey found that over 87% […]

10 Best Practices for Creating a Partnership Marketing Strategy

Partnership marketing is a growth strategy in which two or more businesses collaborate on campaigns that serve shared goals — such as lead generation, brand awareness, customer acquisition, or revenue growth. When it works, each partner gains access to a new audience, a stronger value proposition, and a growth engine that benefits both sides. This […]

Consumer Behaviour and Psychology: What Drives Purchasing Decisions and How to Build Loyalty Around Them

Explore how consumer behaviour and psychology influence buying decisions and how emotional triggers & rewards can boost engagement and long-term loyalty.

Fan Loyalty: Exploring How Sports Clubs Reward Fans

If you are worried your club is not doing enough to keep fans satisfied, you are in the right place. This guide walks through proven techniques sports clubs use to drive fan loyalty and engagement. First, though, let’s define what the term actually means. What Is Fan Loyalty? Fan loyalty is the deep, lasting devotion […]

How to Build Customer Loyalty in the Insurance Industry: An 8-Step Guide

Here, we discuss how to build customer loyalty in the insurance industry including the retention strategies that providers must adopt to thrive.

How Are the Biggest Brands Rewarding Customer Loyalty?

Explore how top brands like Starbucks, Amazon, and Uber are rewarding customer loyalty. Boost retention, spending, and brand advocates - Learn more here.

The Complete Guide to Financial Services Loyalty Programs

Financial services loyalty programs are exactly what modern businesses need to get an edge over the competition and drive customer engagement. Technology continues to redefine the world of business, influencing financial service businesses and the products that they provide. Innovative solutions like mobile and digital banking set the standard for convenient, personalised, fast, and user-friendly […]

Why Emotional Loyalty Beats Transactional Loyalty

Think of the last time you paid more at a favourite shop when a cheaper option existed or recommended a brand to a friend unprompted. That is emotional loyalty at work. Points and discounts can acquire customers. Emotional loyalty is what keeps them.   What Is Emotional Loyalty? Emotional loyalty is the bond that drives […]